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Oliver Buchannon
Justin Thomas

Marine Corps veteran | Husband | Father | Adventurer | Owner of The Standard Newsletter

The Bar Has Never Been Lower

Mar 18, 2026

•

5 min read

The Bar Has Never Been Lower

Why the best time to build a small business is right now.

Justin Thomas
Justin Thomas
8 NDAs. 8 Liars.

Mar 15, 2026

•

5 min read

8 NDAs. 8 Liars.

It has never been easier to win by simply being honest.

Justin Thomas
Justin Thomas
The Self-Improvement Trap

Mar 11, 2026

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2 min read

The Self-Improvement Trap

You already know what to do. You just keep buying the book instead.

Justin Thomas
Justin Thomas
The Uncomfortable Truth About Your Bank Account

Mar 8, 2026

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5 min read

The Uncomfortable Truth About Your Bank Account

Nobody wants to hear this. But you already know it's true.

Justin Thomas
Justin Thomas
Move Anyway

Mar 4, 2026

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2 min read

Move Anyway

Breathe. Move. Adapt. Keep going.

Justin Thomas
Justin Thomas
Cut Your Options, Speed Up Your Life

Mar 1, 2026

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6 min read

Cut Your Options, Speed Up Your Life

The fewer options you have, the faster you make decisions.

Justin Thomas
Justin Thomas
The Hero Advantage

Feb 25, 2026

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4 min read

The Hero Advantage

You are the main character. Start acting like it.

Justin Thomas
Justin Thomas
The Recovery Speed Advantage

Feb 22, 2026

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7 min read

The Recovery Speed Advantage

The best performers I know are the ones who bounce back fastest.

Justin Thomas
Justin Thomas
Your Energy is Infectious

Feb 18, 2026

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4 min read

Your Energy is Infectious

Energy is contagious. Make sure you're spreading the kind you'd want to catch.

Justin Thomas
Justin Thomas
The Cost of Being Different

Feb 15, 2026

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7 min read

The Cost of Being Different

How to stop being like everyone else.

Justin Thomas
Justin Thomas
You're Doing Too Much

Feb 11, 2026

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3 min read

You're Doing Too Much

How to win at a couple of things instead of losing at a lot of them.

Justin Thomas
Justin Thomas
The Gap Between Knowing and Doing

Feb 8, 2026

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5 min read

The Gap Between Knowing and Doing

This is your week to close the gap between what you see and what you actually fix.

Justin Thomas
Justin Thomas
The Shiny Object Tax

Feb 4, 2026

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3 min read

The Shiny Object Tax

Every distraction costs you the thing you say you want.

Justin Thomas
Justin Thomas
Solve Harder Problems

Feb 1, 2026

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6 min read

Solve Harder Problems

The quality of your life is directly determined by the problems you're willing to solve

Justin Thomas
Justin Thomas
The Great Escape

Jan 28, 2026

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3 min read

The Great Escape

Why you should nut up and be a better dad

Justin Thomas
Justin Thomas
The Obsession Problem

Jan 25, 2026

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5 min read

The Obsession Problem

Why you will not win until you become obsessed

Justin Thomas
Justin Thomas
Stop Avoiding the Hard Things

Jan 21, 2026

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2 min read

Stop Avoiding the Hard Things

The hard truth. The hard work. Whatever the challenge is.

Justin Thomas
Justin Thomas
We are back.... with a new face

Jan 18, 2026

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6 min read

We are back.... with a new face

Active Freedom is now The Standard

Justin Thomas
Justin Thomas
Why Your Freedom Lies Beyond Comfort

Apr 26, 2025

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9 min read

Why Your Freedom Lies Beyond Comfort

Being Comfortable Being Uncomfortable

Justin Thomas
Justin Thomas
The Women in the Red Dress

Apr 19, 2025

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12 min read

The Women in the Red Dress

Stop getting distracted and focus up, we have work to do.

Justin Thomas
Justin Thomas
From Market Dread to Freedom Instead

Apr 12, 2025

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9 min read

From Market Dread to Freedom Instead

Stop refreshing your portfolio and start building your escape

Justin Thomas
Justin Thomas
Breaking Free

Apr 8, 2025

•

5 min read

Breaking Free

The Beginning of Active Freedom

Justin Thomas
Justin Thomas
The Standard

The Standard

Setting a standard for yourself that makes everyone around you better (or uncomfortable).

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